This will vary quite a bit from one team and company to the next, so it’s wise to investigate what the hiring manager has in mind for this individual while also realizing that the responsibilities and tasks will likely change quite a bit over time. What Are the Key Responsibilities of An Associate Product Manager? If a candidate comes to the job with some homegrown understanding of the customer and their needs, they’ll be indispensable. This is true even if it’s completely unrelated to product management. Relevant domain experience can make a resume stand out from the crowd. “I do think any customer-facing role that lets you interact with and learn about a product-and more importantly the people/customers relying on that product-is a great place to start,” he added.įor a strong application, researching the company’s products and finding connections with their own interests and experiences is key. Fields encourage anyone interested to just find opportunities that intrigue them and apply. Hiring managers may want a little relevant experience, but they’re mostly thinking about potential when filling this role. It could even be someone’s first job out of college or grad school. It can be an initial foray into product for a former engineer, project manager, or customer success associate. How Do You Become An Associate Product Manager?Īs a junior/entry-level role, there’s no set playbook for getting hired as an associate product manager. Being open and eager to take on available opportunities can quickly establish an associate PM as a helpful and valuable addition to the team. Given that, they must humbly embrace handling whatever tasks or responsibilities are thrown their way. This is particularly true when first starting out. “Learning what it takes to be a successful product manager at your company, determining what the path to get there looks like, and beginning to take on the responsibilities to set you on that path,” Fields said.Īssociate product managers typically don’t get a lot of autonomy or independence. They need to simultaneously support the product and their fellow product team members while furthering their knowledge and facilitating key aspects of product management. But much like an apprentice, they also benefit from a front-row seat learning opportunity. Build strong relationships and always be honest.” What Is the Role of An Associate Product Manager?Īssociate product managers are expected to contribute and deliver. “Every company, team, and person are different. “Make mistakes, be bold and accept them, then be smart and learn from them, which makes you a better decision-maker,” he continued, adding that it’s always important to understand the context since nothing and no one exists in a vacuum. But setbacks can pay dividends down the line. He also encourages newly minted associate product managers to acknowledge it won’t always be easy. “Take ownership and always deliver on it, which increases others’ trust in you.” “Know your product better than anyone else,” Fields offered up as guidance. To better understand how associate product managers fit into the larger organization and what their jobs entail, we tapped one of our own in-house experts, Associate Product Manager Nick Fields, who’s already made the transition from customer success to product management, to offer up his own advice and insights. But an associate product manager still plays a key role in delighting customers and advancing the goals of the business. Their job scope may be limited and they might have to check in with their managers a little more frequently than their more senior counterparts. Although associate product managers are often new to the field, their value to a product team and contributions to a product’s success shouldn’t be minimized.
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